UX/UI Case Study
Reticket - second-hand events tickets
A safe and smart way to resell and buy event tickets.
Timeline
Aug-Sep 2024
Product
B2C app
Target audience
People buying or selling second-hand tickets
Project
Personal initiative
01.problem statement
No Clear Platform, No Smooth Process
While the demand for second-hand ticket resale is high, there’s no widely-used platform built specifically for it.
People rely on social apps like WhatsApp and Facebook, which are cluttered, lack verification, and offer no structure or pricing guidance.
Existing niche solutions are limited in reach and functionality—leaving users stuck between trust issues, technical friction, and uncertainty.
Buyer says:
“It was sold out on the official site... I had no idea where else to look.”
Seller says:
“I just want to sell my ticket, why is it so complicated?”
“Why am I still posting tickets in group chats like it’s 2014?”
02. Industry Context
General Platforms. Specific Problems.
Despite the growing demand for second-hand ticket sales, the market is still dominated by general-purpose platforms.
Social apps like WhatsApp and Facebook offer wide reach, but they’re not designed for secure transactions, structured listings, or real-time updates. Meanwhile, dedicated solutions like TicketSwap exist, but are limited in speed, adaptability, and awareness, especially in fast-paced local markets.
03.competitors analysis
Social apps dominate ticket resale.
The second-hand ticket space is crowded, but not purpose-built.
Most users rely on general platforms to buy or sell tickets , but these tools often lack the structure, guidance, and safety that this kind of exchange really needs.
To explore what’s missing, I compared the main options based on features that matter most to everyday users.
Core Features Side by Side
Feature
Smart Ticket Listing
Advanced Search
Ticket Verification
Availability Tags
Smart Pricing Assistance
Reticket
Quick Take: Strengths & Gaps
TicketSwap: Secure, But Lacking Tools and Reach
Offers a safe resale environment, but still misses key tools like smart pricing and availability tracking. It’s also relatively unknown in Israel, limiting its reach and impact locally.
Social Apps: Familiar, Not Functional
Offer broad reach but lack key tools like structured search and price guidance. Posts are limited in visibility, often relying on trust, without ticket checks.
04.user research
What Do People Really Need When Trading Tickets?
This survey explored both sides of the second-hand ticket experience , buyers and sellers. The goal was to understand real behaviors, frustrations, and expectations when people can’t use a ticket, or are trying to get one last minute.
“What makes ticket
selling feel so inconvenient?”
Goal
Identify habits in second-hand ticket sales and purchases, uncover pain points with current platforms, and assess the need for a dedicated, user-friendly alternative.
Method & Tools
25-question survey with a mix of open-ended, multiple choice, and rating-scale questions. Randomly distributed via messaging apps and social platforms.
“What’s the easiest way to capture how people actually sell and buy?”
“Whose habits are
shaping this market?”
Participants
28 people (ages 25-60) a mix of users with and without prior second-hand ticket experience, including both sellers and buyers.
05. Key Insights
So, What Really Gets in the Way?
The research revealed clear patterns on both sides of the resale experience.
Sellers want a quick and hassle-free way to list unwanted tickets , but platforms feel messy, informal, or ineffective.
Buyers, on the other hand, struggle to find reliable listings or feel confident in their purchase.
Overall, people want clarity, trust, and ease — but current solutions leave too many gaps.
Common used Platforms
65%
Used mainly Facebook groups to buy or sell second-hand tickets.
15%
Used WhatsApp or Telegram groups for second-hand ticket exchanges.
Selling Should Be Simple — But It Isn’t
92%
Find it important to sell an event ticket
they can’t use.
63%
Feel like there’s no convenient and efficient way to sell a ticket they can’t use.
50%
Struggled to find interested buyers
High Willingness, Low Support
Sellers are motivated to avoid wasted tickets, but struggle due to the lack of convenient, visible, and trustworthy tools to complete the sale.
The Demand Is There — The Experience Isn’t
42%
Struggled to find a trustworthy seller .
64%
Gave up on buying second-hand ticket
because no platform made it easy enough.
61%
Looked for a second-hand tickets because the event was already sold out on official platforms.
Ready to Buy — But Struggling to Trust and Navigate
Buyers are motivated but face two major barriers: difficulty finding a trustworthy seller and the lack of a simple, seamless way to purchase.
06.persona
Before the Purchase. Before the Sale.
To better understand how to design a helpful resale experience, I created two personas based on research insights, one buyer and one seller.
These simplified profiles reflect real frustrations, motivations, and behaviors, helping to focus the solution on what actually matters.
amit, 40
The seller
“I wasn’t planning to sell… but now I just want it gone without getting screwed”
Goal: Sell a ticket he can’t use, quickly and safely
Behavior: Posts in group chats, waits, often gives up
Pain Points: Hard to reach serious buyers, unsure how to price,
afraid of scams.
Maya, 26
The Buyer
"I just wanted a real ticket at a fair price, but where do I even start?”
Goal: Find a last-minute ticket to a sold-out event
Behavior: Checks Facebook & WhatsApp, gives up quickly
Pain Points: Doesn’t trust sellers, no clear way to compare options
07.user flow
From Group Chats to a Clearer Path
Instead of a single rigid flow, the experience is built around several lightweight but connected journeys,each focused on a key moment: listing a ticket, buying one, or simply exploring what’s available.
The structure reflects how people really behave in real life: quick, casual, and often last-minute. This flexible approach allows users to enter from different points and still move forward smoothly.
Start/End
Process
Home Page
decision
08.wireframes
Structuring the Experience
The wireframes stage focused on shaping a simple and logical structure for
both buyers and sellers.
This phase helped define how users move through the app, searching, listing, paying, or checking ticket details—while keeping the interface clean and easy to follow.
These early screens were key in testing whether the core actions felt intuitive and aligned with real user needs.
09. the solution
Making Second-Hand Ticketing Work
Starting with Action: A Simplified Selling Flow
The app opens with a clear, structured flow for ticket resale.
Instead of messy group posts or endless back-and-forth, users can scan a ticket, get smart pricing suggestions, and list it in under a minute.
By reducing friction at the first step, the app encourages trust, speed, and a better match between supply and demand.
Buying a Ticket Made Simple
Users can browse available tickets for a specific event and immediately see how many listings exist for the same show.
This helps them gauge how quickly they need to act , whether it’s urgent or there’s still time to choose.
From there, the purchase is quick and clear: review details, select a payment method, and receive the ticket directly in the app.
10.style guide
A Clean Visual Language That Supports the Content
The visual style was designed to feel modern, minimal, and trustworthy, avoiding noise, but not emotionless. Illustrations were used sparingly to highlight key actions or transitions, adding a touch of character without stealing focus. The UI relies on clear typography, consistent spacing, and subtle color contrasts to support clarity and guide the user naturally through each step.
The illustrations were created by me using AI-based tools.
Typography
Aa
nunito sans
Page Heading
22px / bold
Section Heading
20px / bold
Subheading
14px / Meduim
Body Text
16px / Regular
Subtext
12px / Regular
illustrations
Icons
colors
#2250CD
#F89883
#F0F7FF
#FFFFF
11.self reflection
Thoughts from the Process
One of the biggest challenges in this project was designing for two very different types of users: those who just want to quickly sell a ticket they can’t use — and those who are actively exploring for events and experiences.
Balancing between a fast, no-nonsense selling flow and a more engaging, discovery-friendly interface required careful prioritization. I didn’t want the platform to feel too transactional, nor too overwhelming for someone who simply wants to list and move on.
Finding that middle ground, simple, but not sterile, flexible, but not chaotic, became one of the most interesting parts of the process.
Let’s get in touch!
Curious, motivated, and ready to collaborate.
noavano22@gmail.com
© By Noa Vano 2025
© By Noa Vano 2025
© By Noa Vano 2025
UX/UI Case Study
Reticket - second-hand events tickets
A safe and smart way to resell and buy event tickets.
Timeline
Aug-Sep 2024
Product
C2C app
Target audience
People buying or selling second-hand tickets
Project
Personal initiative
01.problem statement
No Clear Platform, No Smooth Process
While the demand for second-hand ticket resale is high, there’s no widely used platform built specifically for it.
People rely on social apps like WhatsApp and Facebook, which are cluttered, lack verification, and offer no structure or pricing guidance.
Existing niche solutions are limited in reach and functionality, leaving users stuck between trust issues, technical friction, and uncertainty.
Buyer says:
“It was sold out on the official site... I had no idea where else to look.”
Seller says:
“I just want to sell my ticket, why is it so complicated?”
“Why am I still posting tickets in group chats like it’s 2014?”
02. Industry Context
General Platforms. Specific Problems.
Despite the growing demand for second-hand ticket sales, the market is still dominated by general-purpose platforms.
Social apps like WhatsApp and Facebook offer wide reach, but they’re not designed for secure transactions, structured listings, or real-time updates. Meanwhile, dedicated solutions like TicketSwap exist, but are limited in speed, adaptability, and awareness, especially in fast-paced local markets.
03.competitors analysis
Social apps dominate ticket resale.
The second-hand ticket space is crowded, but not purpose-built.
Most users rely on general platforms to buy or sell tickets , but these tools often lack the structure, guidance, and safety that this kind of exchange really needs.
To explore what’s missing, I compared the main options based on features that matter most to everyday users.
Core Features Side by Side
Feature
Smart Ticket Listing
Advanced Search
Ticket Verification
Availability Tags
Smart Pricing
Assistance
Reticket
Quick Take: Strengths & Gaps
TicketSwap: Secure, But Lacking Tools and Reach
Offers a safe resale environment, but still misses key tools like smart pricing and availability tracking. It’s also relatively unknown in Israel, limiting its reach and impact locally.
Social Apps: Familiar,
Not Functional
Offer broad reach but lack key tools like structured search and price guidance. Posts are limited in visibility, often relying on trust, without ticket checks.
04.user research
What Do People Really Need When
Trading Tickets?
This survey explored both sides of the second-hand ticket experience, buyers and sellers. The goal was to understand real behaviors, frustrations, and expectations when people can’t use a ticket, or are trying to get one last minute.
“What makes ticket
selling feel so inconvenient?”
Goal
Identify habits in second-hand ticket sales and purchases, uncover pain points with current platforms, and assess the need for a dedicated, user friendly alternative.
Method & Tools
25-question survey with a mix of open-ended, multiple choice, and rating-scale questions. Randomly distributed via messaging apps and social platforms.
“What’s the easiest way to capture how people actually sell and buy?”
“Whose habits are
shaping this market?”
Participants
28 people (ages 25-60) a mix of users with and without prior second-hand ticket experience, including both sellers and buyers.
05. Key Insights
So, What Really Gets in the Way?
The research revealed clear patterns on both sides of the resale experience.
Sellers want a quick and hassle-free way to list unwanted tickets, but platforms feel messy, informal, or ineffective.
Buyers, on the other hand, struggle to find reliable listings or feel confident in their purchase.
Overall, people want clarity, trust, and ease — but current solutions leave too many gaps.
Common used Platforms
65%
Used mainly Facebook groups to buy or sell second-hand tickets.
15%
Used WhatsApp or Telegram groups for second-hand ticket exchanges.
Selling Should Be Simple — But It Isn’t
92%
Find it important to sell an event ticket they can’t use.
63%
Feel like there’s no convenient and efficient way to sell a ticket they
can’t use.
50%
Struggled to find interested buyers
High Willingness,
Low Support
Sellers are motivated to avoid wasted tickets—but struggle due to the lack of convenient, visible, and trustworthy tools to complete the sale.
The Demand Is There — The Experience Isn’t
42%
Struggled to find a trustworthy seller
64%
Gave up on buying second-hand ticket because no platform made it easy enough.
61%
Looked for a second-hand tickets because the event was already sold out on official platforms.
Ready to Buy, But Struggling to Trust
and Navigate
Buyers are motivated but face two major barriers: difficulty finding a trustworthy seller and the lack of a simple, seamless way to purchase.
Let’s get in touch!
Curious, motivated, and ready to collaborate.
noavano22@gmail.com
06.persona
Before the Purchase. Before the Sale.
To better understand how to design a helpful resale experience, I created two personas based on research insights , one buyer and one seller. These simplified profiles reflect real frustrations, motivations, and behaviors, helping to focus the solution on what actually matters.
amit, 40
The seller
“I wasn’t planning to sell… but now I just want it gone without getting screwed”
Goal: Sell a ticket he can’t use, quickly and safely
Behavior: Posts in group chats, waits, often gives up
Pain Points: Hard to reach serious buyers, unsure how to price, afraid of scams.
Maya, 26
The Buyer
"I just wanted a real ticket at a fair price, but where do I even start?”
Goal: Find a last-minute ticket to a sold-out event
Behavior: Checks Facebook & WhatsApp, gives up quickly
Pain Points: Doesn’t trust sellers, no clear way to compare options
07.user flow
From Group Chats to a Clearer Path
Instead of a single rigid flow, the experience is built around several lightweight but connected journeys. each focused on a key moment: listing a ticket, buying one, or simply exploring what’s available.
The structure reflects how people really behave in real life: quick, casual, and often last-minute. This flexible approach allows users to enter from different points and still move forward smoothly.
Start/End
Process
Home Page
decision
08.wireframes
Structuring the Experience
The wireframes stage focused on shaping a simple and logical structure for
both buyers and sellers.
This phase helped define how users move through the app, searching, listing, paying, or checking ticket details, while keeping the interface clean and easy to follow.
These early screens were key in testing whether the core actions felt intuitive and aligned with real user needs.
09. the solution
Making Second-Hand Ticketing Work
Starting with Action: A Simplified Selling Flow
The app opens with a clear, structured flow for ticket resale.
Instead of messy group posts or endless back-and-forth, users can scan a ticket, get smart pricing suggestions, and list it in under a minute.
By reducing friction at the first step, the app encourages trust, speed, and a better match between supply and demand.
Buying a Ticket Made Simple
Users can browse available tickets for a specific event and immediately see how many listings exist for the same show.
This helps them gauge how quickly they need to act, whether it’s urgent or there’s still time to choose.
From there, the purchase is quick and clear: review details, select a payment method, and receive the ticket directly in the app.
10.style guide
A Clean Visual Language That Supports the Content
The visual style was designed to feel modern, minimal, and trustworthy, avoiding noise, but not emotionless.
Illustrations were used sparingly to highlight key actions or transitions, adding a touch of character without stealing focus.
The UI relies on clear typography, consistent spacing, and subtle color contrasts to support clarity and guide the user naturally through each step.
The illustrations were created by me using AI-based tools.
Typography
Aa
nunito sans
Page Heading
22px / bold
Section Heading
20px / bold
Subheading
14px / Meduim
Body Text
16px / Regular
Subtext
12px / Regular
illustrations
Icons
colors
#2250CD
#F89883
#F0F7FF
#FFFFF
11.self reflection
Thoughts from the Process
One of the biggest challenges in this project was designing for two very different types of users: those who just want to quickly sell a ticket they can’t use , and those who are actively exploring for events and experiences.
Balancing between a fast, no-nonsense selling flow and a more engaging, discovery-friendly interface required careful prioritization. I didn’t want the platform to feel too transactional, nor too overwhelming for someone who simply wants to list and move on.
Finding that middle ground .simple, but not sterile; flexible, but not chaotic. became one of the most interesting parts of the process.
UX/UI Case Study
Reticket -
second-hand events ticket
A safe and smart way to resell and buy
event tickets.
Timeline
Aug-Sep 2024
Product
C2C app
Project
Personal initiative
Target audience
People buying or selling second
hand tickets
01.problem statement
No Clear Platform,
No Smooth Process
While the demand for second-hand ticket resale is high, there’s no widely-used platform built specifically for it.
People rely on social apps like WhatsApp and Facebook, which are cluttered, lack verification, and offer no structure or pricing guidance. Existing niche solutions are limited in reach and functionality, leaving users stuck between trust issues, technical friction, and uncertainty.
Buyer says:
“It was sold out on the official site... I had no idea where else to look.”
Seller says:
“I just want to sell my ticket., why is it so complicated?”
02.industry context
General Platforms.
Specific Problems.
Despite the growing demand for second-hand ticket sales, the market is still dominated by general purpose platforms.
Social apps like WhatsApp and Facebook offer wide reach, but they’re not designed for secure transactions, structured listings, or real time updates.
Meanwhile, dedicated solutions like TicketSwap exist, but are limited in speed, adaptability, and awareness, especially in fast paced local markets.
“Why am I still
posting tickets in group chats like it’s 2014?”
03.competitors analysis
Social apps dominate
ticket resale.
The second-hand ticket space is crowded, but not purpose built. Most users rely on general platforms to buy or sell tickets, but these tools often lack the structure, guidance, and safety that this kind of exchange really needs.
To explore what’s missing, I compared the main options based on features that matter most to everyday users.
Scroll →
Feature
Smart Ticket Listing
Advanced Search
Ticket Verification
Availability Tags
Smart Pricing Assistance
Reticket
04.user research
What Do People Really Need When Trading Tickets?
This survey explored both sides of the second-hand ticket experience, buyers and sellers. The goal was to understand real behaviors, frustrations, and expectations when people can’t use a ticket, or are trying to get one last minute.
"What makes ticket
selling feel so inconvenient?"
Goal
Identify habits in second-hand ticket sales and purchases, uncover pain points with current platforms, and assess the need for a dedicated, user-friendly alternative.
“What’s the easiest way to capture how people actually sell and buy?”
Method & Tools
25-question survey with a mix of open-ended, multiple choice, and rating-scale questions. Randomly distributed via messaging apps and social platforms.
“What’s the easiest way to capture how people actually sell and buy?”
Participants
28 people (ages 25-60) a mix of users with and without prior second-hand ticket experience, including both sellers and buyers.
05. Key Insights
So, What Really Gets
in the Way?
The research revealed clear patterns on both sides of the resale experience.
Sellers want a quick and hassle-free way to list unwanted tickets. but platforms feel messy, informal, or ineffective.
Buyers, on the other hand, struggle to find reliable listings or feel confident in their purchase.
Overall, people want clarity, trust, and ease, but current solutions leave too many gaps.
Common used Platforms
65%
Used mainly Facebook groups to buy or sell second-hand tickets.
15%
Used WhatsApp or Telegram groups for second-hand ticket exchanges.
Selling Should Be Simple, But It Isn’t
92%
Find it important to sell an event ticket
they can’t use.
63%
Feel like there’s no convenient and efficient way to sell a ticket they
can’t use.
50%
Struggled to find interested buyers
High Willingness, Low Support
Sellers are motivated to avoid wasted tickets, but struggle due to the lack of convenient, visible, and trustworthy tools to complete the sale.
The Demand Is There,
The Experience Isn’t
42%
Struggled to find a trustworthy seller
64%
Gave up on buying second-hand ticket because no platform made
it easy enough.
61%
Looked for a second-hand tickets because the event was already sold out on official platforms.
Ready to Buy — But Struggling to Trust and Navigate
Buyers are motivated but face two major barriers: difficulty finding a trustworthy seller and the lack of a simple, seamless
way to purchase.
06.persona
Before the Purchase.
Before the Sale.
To better understand how to design a helpful resale experience, I created two personas based on research insights, one buyer and one seller. These simplified profiles reflect real frustrations, motivations, and behaviors, helping to focus the solution on what actually matters.
amit, 40
The seller
“I wasn’t planning to sell…
but now I just want it gone without getting screwed”
Goal: Sell a ticket he can’t use,
quickly and safely.
Behavior: Posts in group chats, waits, often gives up.
Pain Points: Hard to reach serious buyers, unsure how to price, afraid of scams
Maya, 26
The Buyer
"I just wanted a real ticket at a fair price, but where do I even start?”
Goal: Find a last-minute ticket to a
sold-out event
Behavior: Checks Facebook & WhatsApp, gives up quickly
Pain Points: Doesn’t trust sellers, no clear way to compare options
Scroll →
Start/End
Process
Home Page
decision
08.user flow
From Group Chats to a Clearer Path
Instead of a single rigid flow, the experience is built around several lightweight but connected journeys, each focused on a key moment: listing a ticket, buying one, or simply exploring what’s available.
The structure reflects how people really behave in real life: quick, casual, and often last-minute. This flexible approach allows users to enter from different points and still move forward smoothly.
07.wireframes
Structuring the Experience
The wireframes stage focused on shaping a simple and logical structure for both buyers and sellers. This phase helped define how users move through the app, searching, listing, paying, or checking ticket details. while keeping the interface clean and easy to follow. These early screens were key in testing whether the core actions felt intuitive and aligned with real user needs.
09. the solution
Making Second-Hand
Ticketing Work
Starting with Action:
A Simplified Selling Flow
The app opens with a clear, structured flow for ticket resale.
Instead of messy group posts or endless back-and-forth, users can scan a ticket, get smart pricing suggestions, and list it in under a minute.
By reducing friction at the first step, the app encourages trust, speed, and a better match between supply and demand.
Buying a Ticket Made Simple
Users can browse available tickets for a specific event and immediately see how many listings exist for the same show. This helps them gauge how quickly they need to act, whether it’s urgent or there’s still time
to choose.
From there, the purchase is quick and clear: review details, select a payment method, and receive the ticket directly in the app.
10.style guide
A Clean Visual Language That Supports the Content
The visual style was designed to feel modern, minimal, and trustworthy. avoiding noise, but not emotionless. Illustrations were used sparingly to highlight key actions or transitions, adding a touch of character without stealing focus.
The UI relies on clear typography, consistent spacing, and subtle color contrasts to support clarity and guide the user naturally through each step.
The illustrations were created by me using AI-based tools.
Typography
Aa
nunito sans
Page Heading
22px / bold
Section Heading
20px / bold
Subheading
14px / Meduim
Body Text
16px / Regular
Subtext
12px / Regular
illustrations
Icons
colors
#2250CD
#F89883
#F0F7FF
#FFFFF
11.self reflection
Thoughts from the Process
One of the biggest challenges in this project was designing for two very different types of users: those who just want to quickly sell a ticket they can’t use, and those who are actively exploring for events and experiences.
Balancing between a fast, no-nonsense selling flow and a more engaging, discovery, friendly interface required careful prioritization. I didn’t want the platform to feel too transactional, nor too overwhelming for someone who simply wants to list and move on.
Finding that middle ground, simple, but not sterile; flexible, but not chaotic, became one of the most interesting parts of the process.
Let’s get in touch!
Curious, motivated,
and ready to collaborate.
noavano22@gmail.com
Let’s get in touch!
Curious, motivated,
and ready to collaborate.
noavano22@gmail.com
© By Noa Vano 2025
© By Noa Vano 2025